Communication for stronger veterinary leadership
Explore how strong communication can help reshape leadership roles within your veterinary practice. Communication is central to effective business management from guiding daily operations and building trust to informing decisions and boosting innovation. It's the channel through which leaders inspire, align, and engage their team in moving an organization forward. Learn how to use communication to strengthen leadership, foster a cohesive team, and create a positive work environment.
LEARNING OBJECTIVES:
- Understand the fundamental role communication plays in effective leadership.
- Identify common communication challenges faced by veterinary practice leaders.
- Discover best practices for fostering a positive, resilient workplace culture.
| Dr. Frederic Ouedraogo is a senior economist and associate director of economics at the AVMA. In this role, he analyzes data to evaluate the veterinary workforce and assess the condition and performance of the veterinary industry. He also works to estimate economic impacts of the veterinary industry on the U.S. economy. He holds a Ph.D. in agricultural economics from Oklahoma State University. |
| Dr. Peter Weinstein teaches business and finance at Western University College of Veterinary Medicine. For more than 20 years, he has been providing small-business and corporate consulting services to veterinary practices nationwide. He has served as executive director and president of the Southern California Veterinary Medical Association (SCVMA), and is a past president of the California Veterinary Medical Association. He also was president of VetPartners, a nonprofit association for veterinary business specialists. Dr. Weinstein speaks and writes extensively on practice management, team building, leadership, collegiality, marketing, and other topics focused on improving veterinary practices. He co-authored with Michael E. Gerber “The E-Myth Veterinarian—Why Most Veterinary Practices Don’t Work and What to Do About It.” He received his DVM from the University of Illinois and earned a master’s degree in business administration from the University of Redlands while managing his own practice and practicing veterinary medicine full time. |

