Practice pulse: Trends shaping the profession
The evolving veterinary landscape presents new opportunities for practice leaders and teams to improve patient care, enhance the client experience, and drive performance. In this session, you’ll explore key trends shaping the profession—from macroeconomic forces to client dynamics and practice operations. Drawing on data from more than 6,000 practices, this conversational extension of AVMA’s Practice Pulse newsletter delivers practical strategies to help you navigate change with confidence.
This session originally was presented at AVMA’s 2025 Veterinary Business and Economic Forum.
LEARNING OBJECTIVES:
- Understand the latest trends influencing the business side of veterinary practice.
- Analyze your practice's metrics against industry benchmarks.
- Identify opportunities and challenges to adapt and thrive in a rapidly evolving profession.
| Katelyn McCullock is AVMA’s chief economist, responsible for leading the Veterinary Economics Division at the AVMA since 2024. She has over 15 years’ experience working in agricultural economics, with a focus on livestock economics. Before joining AVMA, she ran the Livestock Marketing Information Center, which specializes in livestock marketing economics and commodity forecasting. Other roles have included advocacy and animal welfare work with the American Farm Bureau Federation. McCullock holds a master’s degree in agricultural economics from Colorado State University. |
| Andrea Furgeson, RVT Andrea Furgeson brings over two decades of experience to Vetsource, where she facilitates data projects with industry partners, extracts insights from national veterinary datasets, and compiles comprehensive summaries from Vetsource’s veterinary practice intelligence dashboards. As a registered veterinary technician in both private and corporate practice, she spent 12 years in small animal practice before transitioning into industry sales with Hill’s Pet Nutrition and Boehringer Ingelheim Animal Health. She is passionate about education, training, and advancing veterinary technician careers. Leveraging her clinical and analytical expertise, she helps teams use data to drive better decisions. She lives on a small homestead outside St. Louis with her husband, dogs, cat, chickens, and two horses. She enjoys gardening, wildlife, and the outdoors. |
