Pet Talk: Convenience is key for pet owners
Today’s pet owners aren’t just looking for high-quality veterinary care; they’re also looking for convenience. Making your practice more accessible and client-friendly can help boost client satisfaction and strengthen your role as trusted veterinary provider and partner. In this webinar, explore four core categories of convenience: accessibility, flexibility, communication, and visibility.
Using insights from the 2024 AVMA Pet Ownership and Demographics Sourcebook, you’ll discover what matters most to today’s pet owners, what drives their satisfaction, and what motivates their choices—particularly when it comes to where they purchase pet food and medication. Come away with practical ways to enhance convenience in your practice to better meet client expectations.
AVMA’s Pet Talk series explores practical insights into pet populations, purchasing behavior, client communications, and other topics with AVMA economists and guest experts. Bringing to life data from AVMA’s Pet Ownership and Demographic Sourcebook, you’ll learn how to use the information to enhance your practice.
Watch Pet Talk: What's happening with Pet Populations here.
Learning Objectives:
- Recognize the importance of personalizing medication plans as a normal part of every visit.
- Explore using an online pet medication store to deliver orders directly to your clients’ doorsteps.
- Identify how to clearly communicate your practice’s value and story across all platforms.
| Maisey Kent, MBA Maisey Kent is an economist and the assistant director of statistical and data analysis at the AVMA. She ensures the integrity of the statistical and data analyses in AVMA’s Veterinary Economics Division, builds and maintains primary data sources, develops analyses, and creates data-driven visualizations. She holds a master’s degree in business administration with an emphasis on information systems management from Delta State University. |
| Dr. Peter Weinstein, MBA Dr. Peter Weinstein teaches business and finance at Western University College of Veterinary Medicine. For more than 20 years, he has been providing small-business and corporate consulting services to veterinary practices nationwide. He has served as executive director and president of the Southern California Veterinary Medical Association (SCVMA), and is a past president of the California Veterinary Medical Association. He also was president of VetPartners, a nonprofit association for veterinary business specialists. Dr. Weinstein speaks and writes extensively on practice management, team building, leadership, collegiality, marketing, and other topics focused on improving veterinary practices. He co-authored with Michael E. Gerber “The E-Myth Veterinarian—Why Most Veterinary Practices Don’t Work and What to Do About It.” He received his DVM from the University of Illinois and earned a master’s degree in business administration from the University of Redlands while managing his own practice and practicing veterinary medicine full time. |
