Marketing for independent practices

Delve into how small, independently owned clinics can leverage their unique strengths through savvy marketing and proactive online reputation management. This course equips learners with the knowledge and tools to remain competitive for prospective clients and team members while also flourishing and carving out a distinct niche in the marketplace.

This session originally was presented at AVMA Convention 2024.

Learning Objectives:

• Discover your unique value proposition. Understand how to identify and articulate what sets your independent clinic apart from bigger players, transforming your inherent characteristics into compelling selling points for both clients and prospective team members.
• Utilize digital channels effectively. Grasp the nuances of various online platforms, including social media and review sites, and learn strategies tailored for independent clinics to maximize reach, engagement, and impact.
• Recognize the importance of actively curating and managing your online reputation. Learn proven techniques to address feedback constructively, foster positive client interactions, and leverage testimonials to build trust and loyalty in your community.

Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the “geek speak” to “veterinary speak,” and helping vets reach more clients and pets.