Equine Medicine: An Economic and Market Outlook

Join Charlotte Hansen, AVMA assistant director of statistical analysis, and Dr. Amy Grice, veterinary business consultant and member of the AVMA Veterinary Economics Strategy Committee, for an in-depth look at the state of the equine veterinary profession. Learn what recent economic research may mean for equine veterinarians in practice. The presenters will focus on findings from the AVMA/American Association of Equine Practitioners (AAEP) Survey of Equine Practitioners, which examined the markets for equine veterinarians, education, and veterinary services.  

Participants will learn about: 

  • The current state of the equine veterinary profession, including issues related to debt, income, and consumption of veterinary services 
  • How economic factors can inform decision-making in an equine practice

Charlotte Hansen is assistant director of statistical analysis at the AVMA, specializing in equine economics and geospatial analysis. She earned her master’s degree in agricultural economics from the University of Kentucky, where her study focused on the willingness of horse owners to pay to prevent secondary bacterial infections at the onset of equine influenza. Hansen’s writings have been published in various agricultural economic journals, and she is a frequent speaker at agricultural and veterinary conferences and meetings on topics related to veterinarian mobility, veterinarian compensation, market share, the market for veterinarians, equine veterinarians, equine health, willingness to pay, and the Thoroughbred industry. 


Dr. Amy Grice is a member and previous board member of the American Association of Equine Practitioners (AAEP). She currently serves on several AAEP task forces and the AVMA Veterinary Economics Strategy Committee. Dr. Grice was an ambulatory equine practitioner in New York’s Hudson Valley for 25 years, serving as managing partner of the equine referral hospital in Rhinebeck, N.Y. She retired from clinical practice in 2014 and now concentrates on veterinary business consulting, including ownership transitions, strategic planning, financial projections, and other solutions for private practitioners. She is a frequent speaker at educational seminars for veterinarians, and a facilitator for regional Decade One networking groups for veterinarians in the early career stages. She earned her DVM from the University of Pennsylvania and her MBA with a concentration in ethical leadership from Marist College School of Management.