Social media: 20 fresh ideas
Video content on social media can be an excellent way to engage your audience, but many practices hit a creative roadblock after posting a few videos or stuck in a rut posting the same type of content repeatedly. This session will not only provide you with 20 fresh video ideas to rejuvenate your social media strategy but also equip you with a framework to continuously generate fresh unique video content.
This session originally was presented at AVMA Convention 2024.
Learning Objectives:
- Identify the benefits and limitations of using video content in social media strategies.
- Categorize different types of video content to determine which formats best serve your practice's needs.
- Apply a framework to generate unique video ideas that align with your practice’s goals.
Craig Spinks is a seasoned video producer who specializes in veterinary video production and emotional marketing. The company he co-founded in 2017, Veteos, is the industry’s go-to resource for veterinary video production. Its growing staff has worked with numerous veterinary practices and industry partners and has received twenty-nine NAVC Vetty marketing awards, including “Judges Choice” awards in 2018, 2022, and 2023 and “Best in Show - Nonprofit” in 2019 and 2020. Craig lives in Denver, Colorado with his wife, two kids, and a rescued dog and cat.