AVMA Tech Talk : Online ordering and home delivery
Fueled by consumer demand, and turbo-charged during COVID-19, home delivery has become an integral part of the pet medicine market. In this 30-minute webinar, Dr. Christopher Doherty of the AVMA and Richard Hayworth of Brakke Consulting discuss the benefits of online ordering. Learn how offerings such as automatic reorder and home delivery can keep clients happy, help boost compliance, and differentiate your practice from competitors. Explore findings from the most recent Brakke Pet Medicines Home Delivery Study, which identified shifts in consumer behavior, market demands, and competitive dynamics. Discover key trends and actionable information that can help your practice harness online purchasing and automatic reorders to increase opportunities for success.
AVMA’s Tech Talk series features discussions about technology, and how veterinary professionals can use technology to improve our practices, processes, and productivity.
LEARNING OBJECTIVES:
- Understand veterinarian and pet owner perspectives on online purchasing and home delivery of pet medications.
- Learn how to leverage clients’ motivations for online ordering and automatic reorders.
- Discover financial and business trends of pet product e-retailers, and learn how veterinary practices of all types and sizes can compete in this market.
Dr. Christopher Doherty is assistant director for strategic business research and outreach at the AVMA. In this role he analyzes data about new and early career veterinarians, and works with the Veterinary Economics Division to translate research into tools, resources, and actionable items that veterinarians can utilize and implement in their practices and careers. He earned his veterinary degree from the Ontario Veterinary College and a master’s degree in business administration from McMaster University’s DeGroote School of Business. He also is a chartered business valuator.
