AI tools for marketing, client communication, SOP

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Artificial intelligence (AI) is revolutionizing the veterinary industry, offering powerful tools to streamline marketing, automate client communication, and even develop standard operating procedures (SOPs). In this course, we’ll explore how AI, including tools like ChatGPT, can enhance your practice’s efficiency and client experience. From crafting personalized marketing campaigns to automating routine communication tasks, AI provides opportunities to boost productivity without sacrificing the personal touch. Whether you're a tech novice or advanced user, this course will offer actionable insights on how to leverage AI for better outcomes in veterinary medicine marketing, SOP creation, and client communication.

This session originally was presented at AVMA Convention 2025 in conjunction with the 40th World Veterinary Association Congress.

LEARNING OBJECTIVES: 

  • Understand AI's Role in Veterinary Practice – Identify how AI can be integrated into marketing, client communication, and SOPs to enhance efficiency without losing personalization.
  • Explore Practical AI Applications – Learn specific ways to use AI tools for veterinary clinic marketing campaigns, automated client communication, and SOP creation.
  • Evaluate AI for Your Practice – Assess whether AI is right for your practice by considering beginner and advanced applications, and how it aligns with your team's and clients' needs.


 

Dr. Caitlin DeWilde is a practicing veterinarian and founder of The Social DVM, a small consulting firm devoted to helping veterinary practices manage and grow their social media and online reputation. She has partnered with small and large animal veterinary practices, national industry groups, non-profit organizations, and individual veterinarians to create practical yet creative strategies to succeed online and in practice.  

She is a graduate of the University of Illinois College of Veterinary Medicine, where she was the president of the Veterinary Business Management Association.  Dr. DeWilde is also an alum of the AVMA's Future Leaders Project, as one of ten members of the 2014-2015 class. She has also taken an active role in organized veterinary medicine, and recently completed her term as President of the Greater St. Louis Veterinary Medical Association. In her free time, she enjoys spending time with her young family, travel, photography, and of course, the many hilarious corgi and cat-related memes on social media. 



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